Enroll for Columbia Business School Executive Education's Digital Marketing course today | Application Deadline Extended!

Learn digital marketing with Prof. David Rogers, faculty member at Columbia Business School.

STARTS ON 24 June 2019   DURATION 3 Months, Online 2-4 hours per week COURSE FEES USD 1,400 Why Master Digital Marketing? The marketing paradigm has been transformed with the rise of digital technologies. Companies today face a constant barrage of social media channels, the growing power of connected customers, and an explosion of new digital tools. To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals. 25% of the world economy will be digital by 2020.   SOURCE: DIGITAL ECONOMIC VALUE INDEX 40% year-over-year growth for digital marketing industry compared to 5% growth in other industries.   SOURCE: YOUR STORY & K START 28% of marketers have given priority to digital marketing by reducing advertising costs.   SOURCE: CMO COUNCIL LEARN MORE Faculty Professor David Rogers Faculty at Columbia Business School -  Globally-recognized leader on brands and digital business strategy. -  Author of four books, including 'The Network Is Your Customer' and 'The Digital Transformation Playbook: Rethink Your Business to Adapt and Thrive in the Digital Age'.  The course includes live Q&A with David Rogers, Faculty of Executive Education, Columbia Business School Real-World Learning Through Simulations The Search Engine Marketing (SEM) simulation will give you the opportunity to run an advertising campaign with a set budget, optimize your landing pages and email campaigns, and identify key performance indicators to successfully launch your digital strategy.   The Social Media simulation will provide you exposure to social media marketing by mimicking the real-world social media advertising buying experience on Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube. Certificate Upon successful completion of the course, participants will receive a verified digital certificate by EMERITUS, in collaboration with Columbia Business School Executive Education. Top Countries Participants from over 90 countries have completed this course! Early applications encouraged. Seats fill up quickly! Flexible payment options starting from USD 588 available now. Get in touch with your Program Advisor to know more. Apply Now NOTE: To learn more about the collaboration between Columbia Business School and EMERITUS Institute of Management, click here. Best Regards Sonia Williams Program Advisor EMERITUS M:+1 3158601574 W: www.emeritus.org   If you want to schedule a call with me to discuss more about the course Click Here .   unsubscribe from this list