5 Strategies to Target Your B2B Audience Online

If you sell a product like socks or toilet paper, you know nearly everyone on the planet uses them (or we all hope they do). Your audience is everywhere. That's the case for many B2C offerings. The target audience feels like they're all over the place.

That's not the case for B2B. Unless you're in a highly specified trade publication, it feels like the target audience is elusive. Most targeting options feel too high level or don't really match what you're going for. For B2B advertisers, this is a unique challenge in digital marketing.

But it doesn't have to be.

Your users are also all over the web, just like B2C audiences. The only difference: We have to work harder to find the proper targeting options.

That's it. People who make B2B decisions are still people. They also like to look at cat videos and probably post too much political stuff on Facebook. We just need to find a way to better speak to them and stand out from the B2C crowd. Here are five ways to reach your audience, from targeting based on your buyer's journey to testing outside your comfort zone, and more!

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